Before you start huffin’ and puffin’, hear me out…
One thing I can promise you is that I would never blindly give you advice without a) testing it myself first and b) ensuring I have logical reasoning to back it up. So let’s get into it…
Below I’ve listed 5 solid reasons to avoid cleaning fees for your short-term rental.
1. Competitive Pricing
Guests often compare prices when selecting accommodations and they almost ALWAYS check out the fees. By not imposing a cleaning fee, your listing will absolutely appear more competitive and appealing, potentially attracting more guests and bookings.
2. Perceived Transparency
Some guests appreciate transparent pricing and may view a separate cleaning fee as sneaky and unclear. Incorporating cleaning costs into the nightly rate can create a perception of honesty and straightforwardness.
3. Positive Reviews
Guests tend to appreciate value and fairness in pricing. By avoiding a separate cleaning fee (that can simply be added to the base price of the nightly rate instead), guests may perceive it as a more reasonable pricing structure. And of course, this could result in more positive reviews and higher ratings, contributing to the overall appeal of your listing.
4. Appeal to Budget-Conscious Guests
Travelers on a budget often search for affordable accommodations. Now, as you may know, strategic pricing includes ensuring a price high enough to deter reckless guests, but by presenting a competitive, all-inclusive rate, you may attract budget-conscious guests who prefer knowing the total cost upfront.
5. Attract Longer Stays
Guests booking longer stays may be more sensitive to additional fees, including cleaning charges. By absorbing the cleaning cost into the nightly rate, you might make your listing more appealing to those seeking extended stays, potentially leading to longer bookings and a more consistent income stream.
So are you convinced? It’s totally normal to do everything you can to increase your profits, especially in the first couple of years with a new property. Hopefully, this has shown you that removing cleaning fees can actually leverage your profit more than leaving them on the listing.
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